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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H. - In: Journal of service management 27 (2016) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
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Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.; Hazari, Sunil; Brown, Cheryl O. - In: International journal of electronic marketing and … 12 (2021) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
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Factors affecting loyalty of mobile social networks' users
Hajiheydari, Nastaran; Maskan, Babak Hazaveh Hesar; … - In: International journal of e-business research : an … 13 (2017) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10011654740
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Effect of the use of social media in trust, loyalty and purchase intention in physical stores
Mainardes, Emerson Wagner; Cardoso, Marcelo Vieira - In: The international review of retail, distribution and … 29 (2019) 4, pp. 456-477
Persistent link: https://www.econbiz.de/10012209581
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Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Hazari, Sunil - In: International journal of electronic marketing and … 15 (2024) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10015063978
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The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua; Chang, Chun-Ming - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998