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Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content

Vazquez, Delia; Cheung, Jenny; Wu, Xiangran - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10011994954

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

Persistent link: https://www.econbiz.de/10014315777

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?

Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366408

The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

know about Wuling and selected YouTube channels. Data was analysed using Structural Equation Modelling (SEM) method with … has to reduce brand associations with China to compete in Indonesia, and Wuling has to improve the product quality, after …

Persistent link: https://www.econbiz.de/10014335683

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040

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