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Social Web
Consumer behaviour
82,939
Konsumentenverhalten
80,459
Theorie
10,825
Theory
10,573
Relationship marketing
9,012
Beziehungsmarketing
8,982
Brand management
7,536
Markenführung
7,495
Brand image
6,705
Markenimage
6,663
Customer satisfaction
5,670
Online-Handel
5,602
Online retailing
5,591
Kundenzufriedenheit
5,513
Informationsverhalten
5,285
USA
5,019
Information behaviour
4,995
Social web
4,877
United States
4,764
Online-Marketing
4,600
Internet marketing
4,587
Service quality
4,404
Dienstleistungsqualität
4,362
Brand
4,313
Markenartikel
4,303
Deutschland
4,263
Einzelhandel
4,160
Retail trade
4,120
Germany
3,952
Experiment
3,839
Electronic Commerce
3,654
Werbewirkung
3,654
Advertising effects
3,615
Verbraucherverhalten
3,589
E-commerce
3,549
Emotion
3,239
Advertising
3,039
Werbung
2,958
Privater Konsum
2,879
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Flavián Blanco, Carlos
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Grewal, Dhruv
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Schweidel, David A.
7
Tan, Yong
7
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13
IGI Global
6
American Marketing Association
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Basler Afrika-Bibliographien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
German Institute of Development and Sustainability
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
IFLA General Conference
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
223
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
34
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
33
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Electronic commerce research
32
Journal of marketing
32
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
International journal of hospitality management
31
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Asia Pacific journal of marketing and logistics
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,877
EconStor
2
OLC EcoSci
1
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1
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10
of
4,880
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date (newest first)
date (oldest first)
1
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
2
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
3
Customer decision making process
Dingler, Tilman
;
Neumaier, Tobias
;
Plein, Senta
; …
- In:
The future of social commerce : trends for the web 2020 …
,
(pp. 53-72)
.
2009
Persistent link: https://www.econbiz.de/10008659232
Saved in:
4
The impact of e-WOM : determinants of influence
Lopéz, Manuela
;
Sicilia, Maria
- In:
Breaking new ground in theory and practice
,
(pp. 217-232)
.
2011
Persistent link: https://www.econbiz.de/10009380727
Saved in:
5
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
6
Exploring the security of information sharing on social networking sites : the role of perceived control of information
Hajli, Nick
;
Lin, Xiaolin
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011432814
Saved in:
7
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
8
Disclosing too much? : situational factors affecting information disclosure in social commerce environment
Sharma, Shwadhin
;
Crossler, Robert E.
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011349126
Saved in:
9
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
10
The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Kim, Sung-Bum
;
Choi, Kyu Whan
;
Kim, Dae-young
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 238-252
Persistent link: https://www.econbiz.de/10009775419
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