Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...

The Small and Medium Enterprises (SMEs) contribute a large share to the Indian economy not only in terms of GDP but also in terms of their enormous ability of employment generation. Human resources form the very foundation of SMEs, and with increased competition it has become imperative to...

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, where a group of participants has been asked to...