Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on … multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences … constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in …

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …