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Extending customer relationship management into a social context
Diffley, Sarah; McCole, Patrick - In: The service industries journal 35 (2015) 11/12, pp. 591-610
Persistent link: https://www.econbiz.de/10011401719
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
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Understanding participation in company social netnorks
Martins, Carla Sofia; Patrício, Lia - In: Journal of service management 24 (2013) 5, pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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The role of social support on relationship quality and social commerce
Hajli, M. Nick - In: Technological forecasting & social change : an … 87 (2014), pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
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Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
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Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine; Cummings, Jeff; Bala, Hillol - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 278-310
Persistent link: https://www.econbiz.de/10011385744