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Social Web
Consumer behaviour
83,644
Konsumentenverhalten
81,194
Privater Konsum
15,221
Private consumption
15,184
Theorie
13,708
Vietnam
13,570
Theory
13,493
Viet Nam
10,676
USA
10,534
Gesundheitskosten
10,476
Health care costs
10,102
United States
10,083
Relationship marketing
9,130
Beziehungsmarketing
9,099
Krankenversicherung
9,067
Health insurance
8,489
Brand management
7,609
Markenführung
7,569
Brand image
6,768
Markenimage
6,728
Deutschland
6,527
Customer satisfaction
5,796
Germany
5,697
Online-Handel
5,680
Online retailing
5,669
Kundenzufriedenheit
5,634
Social web
4,860
Service quality
4,775
Dienstleistungsqualität
4,731
Online-Marketing
4,556
Schätzung
4,548
Internet marketing
4,544
Estimation
4,428
Brand
4,360
Markenartikel
4,352
Einzelhandel
4,237
Retail trade
4,197
Privater Haushalt
3,691
Household
3,663
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860
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82
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
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IGI Global
5
American Marketing Association
3
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2
Edward Elgar Publishing
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
44
International journal of electronic marketing and retailing : IJEMR
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,860
EconStor
1
OLC EcoSci
1
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1
The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in
Vietnam
Minh Pham
;
Dang Thao Yen
;
Hoang Thi Hong Yen
;
Tran Thi …
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012671007
Saved in:
2
Factors affecting customer satisfaction when buying on Facebook in
Vietnam
Tha Hien To
;
Du Kim Do
;
Lan Thi Hoang Bui
;
Huong Thi …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 267-273
Persistent link: https://www.econbiz.de/10012671380
Saved in:
3
Habitual mobile shopping behavior in China and
Vietnam
: applying complexity theory via fsQCA
Miao, Miao
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 313-329
Persistent link: https://www.econbiz.de/10013177333
Saved in:
4
Determinants of social commerce adoption : an empirical study of Vietnamese consumers
Cutshall, Robert
;
Changchit, Chuleeporn
;
Pham, Huong
; …
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 133-159
Persistent link: https://www.econbiz.de/10013178085
Saved in:
5
What drives intention to use Facebook : an empirical study of Vietnamese users
Hoang Dam Luong Thuy
;
Nguyen Thu Ha
- In:
Tạp chí khoa học
36
(
2020
)
5E
,
pp. 92-103
Persistent link: https://www.econbiz.de/10012693585
Saved in:
6
Facebook's Advertising Influences on The Purchase Intention of Millennials Customers : The Evidence from
Vietnam
Nguyen, Cuong
;
Nguyen, Nhan
-
2021
via self-administered structured questionnaires in
Vietnam
. A generalised linear model was used to analyse the data. The …
Persistent link: https://www.econbiz.de/10013322451
Saved in:
7
The impact of hallyu 4.0 and social media on Korean products purchase decision of generation C in
Vietnam
Nguyen Xuan Truong
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 81-93
Persistent link: https://www.econbiz.de/10011918958
Saved in:
8
Establishing brand loyalty through social media groups in
Vietnam
Wu, Kuang-Wen
;
Duy Binh Luong
- In:
International journal of business
26
(
2021
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10012492125
Saved in:
9
Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of
Vietnam
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
;
Tin Hoang Le
; …
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
1
,
pp. 243-279
Persistent link: https://www.econbiz.de/10013364025
Saved in:
10
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
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