A recent policy development has been voluntary self-regulation of internet platforms through the establishment of … respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … spend, reach and targeting behaviour, key issues for online political advertising. Based on these findings and the …

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and …