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Social Web
Consumer behaviour
83,644
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81,194
Theorie
9,498
Theory
9,334
Relationship marketing
9,083
Beziehungsmarketing
9,053
Brand management
7,589
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7,550
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7,013
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6,989
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6,744
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6,704
Customer satisfaction
5,707
Online-Handel
5,658
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5,647
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5,550
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5,061
Social web
4,890
United States
4,788
Deutschland
4,608
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4,548
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4,536
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4,426
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4,382
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4,345
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4,336
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4,282
Einzelhandel
4,178
Retail trade
4,138
Electronic Commerce
3,645
Werbewirkung
3,644
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3,605
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3,589
Experiment
3,544
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3,539
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3,288
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3,038
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
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Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
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Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
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Sohail, M. Sadiq
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Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
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Kumar, Jitender
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Kumar, Vikas
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Lorenzo-Romero, Carlota
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Martinez, Luis F.
7
Pittman, Matthew
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Rana, Nripendra P.
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7
Thaichon, Park
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Technische Universität Braunschweig
2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Fritz Knapp Verlag
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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International Association for the Study of Insurance Economics
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1
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1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Media Economics Institut / Köln
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
OECD
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
44
International journal of electronic marketing and retailing : IJEMR
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,890
EconStor
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1
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
2
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
3
Valuable insights into consumer values : the case of Latvian social enterprises
Casno, Kristine
;
Sloka, Biruta
;
Šķiltere, Daina
- In:
Contemporary issues in social science
,
(pp. 341-354)
.
2021
Persistent link: https://www.econbiz.de/10013174466
Saved in:
4
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
5
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
6
The digital social economy - managing and leveraging platforms and blockchain for a people-centred digital transformation
Brülisauer, Samuel
;
Costantini, Anastasia
;
Pastorelli, …
-
2020
Persistent link: https://www.econbiz.de/10012297719
Saved in:
7
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Saved in:
8
E-social entrepreneurship and social innovation : the case of on-line giving markets
Morales Gutiérrez, Alfonso Carlos
;
Ariza Montes, José …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 118-135)
.
2010
Persistent link: https://www.econbiz.de/10003957215
Saved in:
9
Business unusual : corporate responsibility in a 2.0 world
Waddock, Sandra A.
;
McIntosh, Malcolm
- In:
Business and society review : a quarterly forum on the …
116
(
2011
)
3
,
pp. 303-330
Persistent link: https://www.econbiz.de/10009308225
Saved in:
10
Enterprise social interaction patterns : enabler of enterprise transformation
Baghdadi, Youcef
- In:
Journal of enterprise transformation : a joint …
3
(
2013
)
4
,
pp. 307-329
Persistent link: https://www.econbiz.de/10010242177
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