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How social media applications affect B2B communication and improve business performance in SMEs

Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14

Persistent link: https://www.econbiz.de/10011478701

The social media "magic" : virtually engaging visitors during COVID-19 temporary closures

Ryder, Brittany; Zhang, Tingting; Hua, Nan - In: Administrative Sciences : open access journal 11 (2021) 2, pp. 1-15

The purpose of this study was to explore what types of digital content cultural institutions implemented during COVID-19 temporary closures and their effects on social media engagement. Existing research identified the role of digital content and social media in cultural institutions, but only...

Persistent link: https://www.econbiz.de/10012602257

Unveiling physicians' personal branding strategies in online healthcare service platforms

Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012814229

Generation Y's positive and negative eWOM : use of social media and mobile technology

Zhang, Tingting; Omran, Behzad Abound; Cobanoglu, Cihan - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 732-761

Persistent link: https://www.econbiz.de/10011687713

Sentimental analysis of Facebook reviews : does hospitality matter in senior living?

Zhong, Yun Ying; Zhang, Tingting; Ronzoni, Giulio - In: International journal of hospitality management 112 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014334428

Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination

Liu, Juan; Wang, Chaohui; Zhang, Tingting - In: Tourism management : research, policies, practice 101 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014457717

Delineating the effects of social media marketing activities on Generation Z travel behaviors

Liu, Juan; Wang, Chaohui; Zhang, Tingting; Qiao, Haohao - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 1140-1158

Persistent link: https://www.econbiz.de/10014245683