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Social Web
Consumer behaviour
127
Konsumentenverhalten
125
Relationship marketing
54
Beziehungsmarketing
53
Advertising
41
Emotion
39
Werbung
37
Advertising effects
35
Werbewirkung
35
Brand management
29
Markenführung
29
Luxury goods
28
Luxusgüter
28
Internet marketing
27
Online-Marketing
27
Social web
27
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
16
Markenimage
16
Service quality
16
Dienstleistungsqualität
15
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
13
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Lieferantenmanagement
12
Supplier relationship management
12
Ethics
11
Ethik
11
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Marketing
10
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Thaichon, Park
14
Quach, Sara
10
Septianto, Felix
8
Bu, Yi
2
Casper Ferm, Lars-Erik
2
Chan, Ka Wing
2
Gu, William
2
Hiram Ting
2
Hwa, Jacky Cheah Jun
2
Mathmann, Frank
2
Nasution, Reza Ashari
2
Parkinson, Joy
2
Ross, Mitchell
2
Seo, Yuri
2
Weaven, Scott
2
Zhao, Fang
2
Aghniadi
1
Arnita, Devi
1
Bai, Xue
1
Behl, Abhishek
1
Cheah, Isaac
1
Cheah, Jun-Hwa
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Chiew, Tung Moi
1
Dhaoui, Chedia
1
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1
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Le Dang Lang
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Lim Xin Jean
1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Developing digital marketing : relationship perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising
2
Journal of consumer behaviour
2
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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ECONIS (ZBW)
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
3
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
4
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
5
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Saved in:
6
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
7
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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8
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
9
Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
Saved in:
10
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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