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~subject:"Social Web"
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Jiménez-Zarco, Ana Isabel
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Izquierdo-Yusta, Alicia
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Martínez-Ruiz, María Pilar
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Ali, Imran
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Aracil-Jordá, Jorge
1
Bicho, Marta
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Clemente-Almendros, Jose-Antonio
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González-González, Inés
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Llodra-Riera, Isabel
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Llodrà-Riera, Isabel
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Llodrá-Riera, Isabel
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Corporate social responsibility in the digital age
1
Global marketing strategies for the promotion of luxury goods
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International journal of quality and service sciences
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International journal of technology marketing : IJTMkt
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Social media listening and monitoring for business applications
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
Saved in:
2
A multidimensional analysis of the information sources construct and its relevance for destination image formation
Llodrà-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 319-328
Persistent link: https://www.econbiz.de/10010508384
Saved in:
3
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
4
Using social media for CSR communication and engaging stakeholders
Ali, Imran
;
Jiménez-Zarco, Ana Isabel
;
Bicho, Marta
- In:
Corporate social responsibility in the digital age
,
(pp. 165-185)
.
2015
Persistent link: https://www.econbiz.de/10010513429
Saved in:
5
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
6
Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus
;
Jiménez-Zarco, Ana Isabel
- In:
Social media listening and monitoring for business …
,
(pp. 45-68)
.
2017
Persistent link: https://www.econbiz.de/10011565161
Saved in:
7
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
Saved in:
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