//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising in streaming video...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Bibliometrics
20,548
Bibliometrie
20,429
Werbung
13,912
Online-Marketing
13,275
Internet marketing
13,159
Advertising
11,386
Consumer behaviour
8,553
Konsumentenverhalten
8,445
Werbewirkung
8,044
Advertising effects
7,817
Social web
6,278
Brand management
2,896
Markenführung
2,879
Theorie
2,838
Theory
2,806
USA
2,757
United States
2,585
Electronic Commerce
2,386
Deutschland
2,274
E-commerce
2,240
Online-Handel
2,199
Online retailing
2,196
Marketingmanagement
2,079
Marketing management
2,053
Relationship marketing
1,981
Beziehungsmarketing
1,974
Viral marketing
1,957
Virales Marketing
1,954
Marketing
1,934
Markenimage
1,912
Brand image
1,898
Welt
1,822
World
1,799
Germany
1,767
Internet
1,614
advertising
1,409
Innovation
1,304
Markenartikel
1,130
Brand
1,062
more ...
less ...
Online availability
All
Undetermined
3,388
Free
1,126
Type of publication
All
Article
4,976
Book / Working Paper
1,304
Journal
5
Type of publication (narrower categories)
All
Article in journal
4,452
Aufsatz in Zeitschrift
4,452
Aufsatz im Buch
506
Book section
506
Graue Literatur
155
Non-commercial literature
155
Working Paper
116
Arbeitspapier
114
Collection of articles of several authors
91
Sammelwerk
91
Aufsatzsammlung
83
Case study
73
Fallstudie
73
Hochschulschrift
69
Ratgeber
68
Conference paper
64
Guidebook
64
Konferenzbeitrag
64
Thesis
28
Konferenzschrift
26
Lehrbuch
22
Textbook
16
Collection of articles written by one author
9
Handbook
9
Handbuch
9
Sammlung
9
Conference proceedings
7
Glossar enthalten
7
Glossary included
7
Article
2
Einführung
2
Festschrift
2
Mikroform
2
Research Report
2
Advisory report
1
Amtsdruckschrift
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Government document
1
Gutachten
1
more ...
less ...
Language
All
English
5,949
German
333
French
3
Polish
3
Spanish
3
Author
All
Law, Chun Hung Roberts
16
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
13
Pitt, Leyland F.
13
Rita, Paulo
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Schweidel, David A.
12
Hajli, Nick
11
Hollebeek, Linda D.
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Bilgihan, Anil
9
Chen, Huan
9
Choi, Yung Kyun
9
Hinson, Robert
9
Kim, Juran
9
Schivinski, Bruno
9
Skiera, Bernd
9
Tan, Yong
9
Thaichon, Park
9
Camilleri, Mark Anthony
8
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hudders, Liselot
8
Moe, Wendy W.
8
Okumus, Fevzi
8
Qiu, Liangfei
8
Ratten, Vanessa
8
Seo, Yuri
8
Tucker, Catherine
8
Vrontis, Demetris
8
Yoon, Sukki
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
24
IGI Global
12
National Bureau of Economic Research
5
Nomos Verlagsgesellschaft
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
American Marketing Association
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Information Resources Management Association
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Universität Mannheim
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Herbert Utz Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
199
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
International journal of advertising : the review of marketing communications
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
52
International journal of hospitality management
49
Information systems research : ISR
47
Business horizons
45
The journal of product & brand management
44
Cogent business & management
42
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of internet commerce
41
Marketing intelligence & planning
40
International journal of technology marketing : IJTMkt
38
International journal of business information systems : IJBIS
36
Electronic commerce research
35
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
The journal of brand management : an international journal
33
Psychology & marketing
32
Springer eBook Collection
32
Journal of strategic marketing
31
Journal of travel and tourism marketing
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
26
Young consumers : insight and ideas for responsible marketers
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of hospitality marketing & management
25
more ...
less ...
Source
All
ECONIS (ZBW)
6,278
EconStor
6
OLC EcoSci
1
Showing
1
-
10
of
6,285
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
2
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
Social networking sites'
advertising
effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
5
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
6
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
7
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
8
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
9
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->