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Social Web
Italien
63,062
Italy
40,481
Coronavirus
35,342
Social web
20,218
Wirkungsanalyse
13,371
Impact assessment
13,271
COVID-19
13,037
Online-Marketing
12,908
Kommunikation
12,694
Internet marketing
12,686
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11,237
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11,154
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10,791
Communication
10,667
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8,944
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8,932
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7,914
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7,114
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5,175
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4,759
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4,663
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4,563
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4,522
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4,166
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3,762
Electronic Commerce
3,563
E-commerce
3,365
Schätzung
3,350
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3,184
Beziehungsmarketing
3,156
Relationship marketing
3,149
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3,056
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Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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International Telecommunications Society
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MITP Verlags-GmbH & Co. KG
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Wiley-VCH
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2
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2
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2
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2
Droemer Verlag
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
20,217
EconStor
31
OLC EcoSci
2
BASE
1
Other ZBW resources
1
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20,252
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date (oldest first)
1
Value co-creation through social media : a multistakeholder,
communication
perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
2
The effect of social media
communication
on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
3
Social media
communication
and company value : the moderating role of industry competitiveness
Golmohammadi, Alireza
;
Gauri, Dinesh Kumar
;
Mirahmad, Hooman
- In:
Journal of service research
26
(
2023
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014246198
Saved in:
4
Online posting intention : do the social
communication
and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
5
Social media
communication
with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
6
Strategic dialogic
communication
through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
7
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
Saved in:
8
Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Li, Jia
;
McCrary, Rachel
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10013258539
Saved in:
9
Citizen engagement and dialogic accounting through social media : a study of Italian regions
Contri, Marco
;
Fissi, Silvia
;
Gori, Elena
- In:
Accounting, auditing & accountability journal
37
(
2024
)
3
,
pp. 866-892
Persistent link: https://www.econbiz.de/10014515558
Saved in:
10
Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in
Italy
Splendiani, Simone
;
Dini, Mauro
;
Rivetti, Francesca
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
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