//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluating the inclusion of wo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Konsumentenverhalten
78,415
Consumer behaviour
78,412
Theorie
8,852
Theory
8,835
Beziehungsmarketing
8,707
Relationship marketing
8,705
Markenführung
7,318
Brand management
7,317
Markenimage
6,497
Brand image
6,474
Online retailing
5,370
Online-Handel
5,369
Customer satisfaction
5,345
Kundenzufriedenheit
5,344
Social web
4,539
USA
4,528
United States
4,411
Online-Marketing
4,318
Internet marketing
4,298
Dienstleistungsqualität
4,246
Service quality
4,246
Brand
4,203
Markenartikel
4,190
Einzelhandel
4,067
Retail trade
4,001
Deutschland
3,779
Germany
3,603
Verbraucherverhalten
3,551
Werbewirkung
3,522
Advertising effects
3,499
Electronic Commerce
3,487
E-commerce
3,377
Experiment
3,296
Emotion
3,123
Werbung
2,882
Advertising
2,839
Private consumption
2,823
Privater Konsum
2,823
Preismanagement
2,717
more ...
less ...
Online availability
All
Undetermined
2,646
Free
786
Type of publication
All
Article
3,827
Book / Working Paper
712
Type of publication (narrower categories)
All
Article in journal
3,570
Aufsatz in Zeitschrift
3,570
Aufsatz im Buch
254
Book section
254
Graue Literatur
105
Non-commercial literature
105
Hochschulschrift
77
Arbeitspapier
73
Working Paper
73
Collection of articles of several authors
39
Sammelwerk
39
Conference paper
38
Konferenzbeitrag
38
Thesis
36
Aufsatzsammlung
32
Konferenzschrift
16
Collection of articles written by one author
11
Sammlung
11
Case study
10
Fallstudie
10
Lehrbuch
5
Amtsdruckschrift
3
Government document
3
Conference proceedings
2
Festschrift
2
Guidebook
2
Ratgeber
2
Reprint
2
Textbook
2
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4,419
German
123
Polish
1
Author
All
Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
15
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Belk, Russell W.
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
more ...
less ...
Published in...
All
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
more ...
less ...
Source
All
ECONIS (ZBW)
4,539
Showing
1
-
10
of
4,539
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting customer satisfaction when buying on Facebook in Vietnam
Tha Hien To
;
Du Kim Do
;
Lan Thi Hoang Bui
;
Huong Thi …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 267-273
Persistent link: https://www.econbiz.de/10012671380
Saved in:
2
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
3
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi
;
Debabi, Mohsen
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 1-27)
.
2016
Persistent link: https://www.econbiz.de/10011430578
Saved in:
4
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 28-44)
.
2016
Persistent link: https://www.econbiz.de/10011430579
Saved in:
5
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
Saved in:
6
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 119-135)
.
2016
Persistent link: https://www.econbiz.de/10011430620
Saved in:
7
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
8
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
Saved in:
9
The mediating role of presence on consumer intention to participate in a social commerce site
Kim, Jin Baek
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 425-454
Persistent link: https://www.econbiz.de/10011432517
Saved in:
10
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->