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~subject:"Social Web"
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Kundennutzenorientierte Erfolg...
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Social Web
Relationship marketing
25,573
Beziehungsmarketing
25,537
Erfolgsfaktor
17,697
Success factor
15,662
Customer satisfaction
15,534
Kundenzufriedenheit
13,951
Consumer behaviour
12,034
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11,869
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8,341
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8,117
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6,860
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6,451
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3,785
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3,714
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3,638
Customer service
3,468
Brand management
3,107
Markenführung
3,099
Kundenservice
3,075
Lieferantenmanagement
2,887
Supplier relationship management
2,887
Electronic Commerce
2,662
Innovation
2,531
USA
2,477
Social web
2,457
E-commerce
2,447
Marketingmanagement
2,419
United States
2,377
Marketing management
2,353
Unternehmenserfolg
2,297
Markenimage
2,232
Brand image
2,229
Strategisches Management
2,139
Innovationsmanagement
2,106
Firm performance
2,074
Online-Handel
2,021
Online retailing
2,016
Online-Marketing
1,952
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Harrigan, Paul
14
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Hollebeek, Linda D.
11
Itani, Omar S.
9
Ahuja, Vandana
8
Dholakia, Utpal M.
7
Hajli, Nick
7
Ozuem, Wilson
7
Rita, Paulo
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Bilgihan, Anil
6
Fernandes, Teresa
6
Kamboj, Shampy
6
Kreutzer, Ralf T.
6
Law, Chun Hung Roberts
6
McLaughlin, Caitlin
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Rather, Raouf Ahmad
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Carlson, Jamie
5
De Meyer, Bernard
5
Dolen, Willemijn M. van
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
5
Goldfarb, Avi
5
Greve, Goetz
5
Haenlein, Michael
5
Haverila, Kai
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Heinemann, Gerrit
5
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Kumar, Vikas
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Information Resources Management Association
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MITP Verlags-GmbH & Co. KG
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Erasmus Research Institute of Management
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
GABAL-Verlag GmbH
1
Galileo Press
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
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1
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1
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1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
bbw Hochschule
1
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Journal of business research : JBR
102
Journal of retailing and consumer services
73
Industrial marketing management : the international journal for industrial and high-tech firms
38
International journal of internet marketing and advertising : IJIMA
37
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
25
International journal of hospitality management
24
The journal of brand management : an international journal
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
Technological forecasting & social change : an international journal
21
Journal of internet commerce
20
Business horizons
19
International journal of business information systems : IJBIS
19
SpringerLink / Bücher
19
Journal of promotion management : innovations in planning and applied research
18
Journal of hospitality marketing & management
17
Journal of marketing communications
17
Journal of service management
16
The journal of services marketing
16
International journal of electronic customer relationship management : IJECRM
15
Journal of marketing
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Service business
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of electronic commerce research : JECR
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
The service industries journal
13
Cogent business & management
12
Journal of global marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
12
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
2,457
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1
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
2
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
3
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
4
Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena
;
Gupta-Bhattacharya, Nupur
;
Talwar, Shalini
- In:
Bank parikrama : a journal of banking & finance : …
43
(
2018
)
1/4
,
pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
Saved in:
5
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
6
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
7
"Actions speak louder than words" : an impact of service recovery antecedents on customer delight in quick-service restaurants
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10013536877
Saved in:
8
Understanding the conceptualisation and strategies of service recovery processes in service organisations
Anwar, Sohail
- In:
International journal of services, economics and management
14
(
2023
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10014311637
Saved in:
9
The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika
;
Raina, Madhur
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
Saved in:
10
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
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