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Social Web
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Gesundheitswesen
20,980
Service quality
20,641
Dienstleistungsqualität
20,625
Health care system
18,418
Theorie
14,650
Theory
14,372
Customer satisfaction
13,746
Kundenzufriedenheit
13,610
Kommunikation
12,672
Communication
10,646
Deutschland
9,813
USA
9,468
United States
8,986
Germany
8,926
Brand management
8,210
Markenführung
8,210
Health care
7,591
Gesundheitsversorgung
7,547
Markenimage
6,989
Brand image
6,961
Social web
6,366
Online-Handel
6,082
Online retailing
6,062
Online-Marketing
5,359
Internet marketing
5,311
Electronic Commerce
5,009
E-commerce
4,810
Einzelhandel
4,807
Retail trade
4,705
Experiment
4,475
Brand
4,417
Markenartikel
4,404
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4,359
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4,299
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Filieri, Raffaele
18
Loureiro, Sandra Maria Correia
16
Dwivedi, Yogesh Kumar
15
Harrigan, Paul
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Law, Chun Hung Roberts
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Hajli, Nick
13
Hollebeek, Linda D.
13
Rita, Paulo
13
Casaló, Luis V.
11
Ranfagni, Silvia
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Ruyter, Ko de
10
Seo, Yuri
10
Thaichon, Park
10
Bigné Alcañiz, J. Enrique
9
Dholakia, Utpal M.
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Ko, Eunju
9
Schivinski, Bruno
9
Stephen, Andrew T.
9
Usman, Osly
9
Valck, Kristine de
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dolan, Rebecca
8
Dolen, Willemijn M. van
8
Haenlein, Michael
8
Luo, Xueming
8
Luoma-aho, Vilma
8
Mogaji, Emmanuel
8
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26
IGI Global
19
American Marketing Association
3
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2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
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1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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1
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1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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1
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1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
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Journal of business research : JBR
251
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Technological forecasting & social change : an international journal
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
58
Journal of internet commerce
56
Journal of marketing communications
56
Psychology & marketing
52
International journal of electronic marketing and retailing : IJEMR
48
International journal of advertising : the review of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
44
Information systems research : ISR
43
International journal of hospitality management
43
The journal of brand management : an international journal
41
Journal of electronic commerce research : JECR
40
Journal of strategic marketing
40
International journal of consumer studies
39
Journal of management information systems : JMIS
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
SpringerLink / Bücher
38
Cogent business & management
37
Journal of travel and tourism marketing
37
Electronic commerce research
35
International journal of technology marketing : IJTMkt
35
Tourism management : research, policies, practice
35
International journal of business information systems : IJBIS
34
Journal of marketing
34
International journal of electronic commerce : IJEC
33
Marketing intelligence & planning
33
Business horizons
32
International journal of e-business research : an official publication of the Information Resources Management Association
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
29
Journal of fashion marketing and management
28
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ECONIS (ZBW)
6,366
EconStor
2
OLC EcoSci
1
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1
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
2
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
3
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
Saved in:
4
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
5
"Actions speak louder than words" : an impact of service recovery antecedents on customer delight in quick-service restaurants
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10013536877
Saved in:
6
Correlation between attributes concerning social media marketing and private healthcare sector
Sharma, Vaishali
;
Gupta, Mahima
- In:
Manthan : journal of commerce and management
6
(
2019
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012139469
Saved in:
7
Exploring users' willingness to disclose personal information in online healthcare communities : the role of satisfaction
Sun, Shiwei
;
Zhang, Jin
;
Zhu, Yiwei
;
Jiang, Mian
;
Chen, …
- In:
Technological forecasting & social change : an …
178
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013349154
Saved in:
8
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
9
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
10
The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika
;
Raina, Madhur
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
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