1. Origins and definitions -- 2. Methodological approaches centered on values -- 3. Traditional approaches focusing on attitudes and activities -- 4. French approaches -- 5. The analysis of products, goods, and services purchased by the consumer -- 6. Fields of application of lifestyles -- 7....

This study adopted Rogers' diffusion of innovation model to investigate the adoption of three social media with high penetration in Taiwan-Facebook, Line, and email. Special attention was paid to identifying the factors that differentiated the non-adopters (who did not adopt any of the three...

Immer mehr Menschen finden mithilfe des Internet zu einem selbstbestimmten Lebens- und Arbeitsstil. Die Autoren, selbst Inhaber einer erfolgreichen virtuellen Firma, sprechen von einer "digitalen Bohème", von Menschen, die unabhängig leben wollen, sich aber nicht als Einzelkämpfer verstehen,...