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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...
Persistent link: https://www.econbiz.de/10012669053
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
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Exploring the impact of social media marketing features on purchase intention in the fast-food industry
Hanaysha, Jalal Rajeh - In: Metamorphosis : a journal of management research 21 (2022) 2, pp. 75-85
Persistent link: https://www.econbiz.de/10013435211
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The impact of social media on consumer purchase intention on e-commerce platforms
Niu, Yuanyuan - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 370-385
Persistent link: https://www.econbiz.de/10015066296
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Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
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What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan; Dospinescu, Nicoleta; Dospinescu, … - In: Argumenta oeconomica 48 (2022) 1, pp. 247-264
Persistent link: https://www.econbiz.de/10013366097