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Decision-making model in digital commerce : electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Zaheer, Muhammad Asif; Anwar, Tanveer Muhammad; … - In: Journal of Trade Science 12 (2024) 3, pp. 220-242
developers, application designers, OFDAs, restaurants and other businesses since they indicate the attractiveness of OFDAs in …
Persistent link: https://www.econbiz.de/10015077425
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The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context
Boissieu, Élodie de; Baudier, Patricia - In: Journal of organizational change management 36 (2023) 7, pp. 1163-1179
Persistent link: https://www.econbiz.de/10014474650
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How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia; Arasli, Hüseyin; Nevzat, … - In: Marketing intelligence & planning 42 (2024) 3, pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza - In: International journal of quality & reliability management 31 (2014) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...
Persistent link: https://www.econbiz.de/10011934077
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The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; … - In: Tourism planning & development 21 (2024) 3, pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
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Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb; Ahmed, Fayaz - In: International journal of business process integration … 11 (2022) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
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Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Sharma, Bhuvanesh Kumar; Jain, Pooja; Gautam, Omvir; … - In: International journal of public sector performance … 13 (2024) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10015071312