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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market

Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582

Persistent link: https://www.econbiz.de/10014513564

An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

Persistent link: https://www.econbiz.de/10011418363

Social media and related technology : drivers of change in managing the contemporary sales force

Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business horizons 58 (2015) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10010476151

Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service

Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245

Persistent link: https://www.econbiz.de/10010504871

The future of augmented reality : an Open Delphi study on technology acceptance

Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96

Persistent link: https://www.econbiz.de/10011478652

Evaluating a gamified bystander program : evidence from two randomized online field experiments

Ebers, Axel; Thomsen, Stephan L. - 2022

various crime-related outcomes, while information systems research has demonstrated the ability of gamification to improve … intervene in violent situations and that gamification enhances the motivational effect. The results from the second experiment … effects persist over a long period of time and hold for the overall population. Conclusions: We conclude that the gamification …

Persistent link: https://www.econbiz.de/10012820863