Social media and related technology : drivers of change in managing the contemporary sales force
Year of publication: |
2015
|
---|---|
Authors: | Moncrief, William C. ; Marshall, Greg W. ; Rudd, John M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 1, p. 45-55
|
Subject: | Social media | Sales management | Selling | Sales technology | Gamification | Social Web | Social web | Verkauf | Verkaufspersonal | Salespeople | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing |
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