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Social Web
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Journal of business research : JBR
296
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Technological forecasting & social change : an international journal
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
The journal of brand management : an international journal
66
The journal of product & brand management
66
Journal of marketing communications
65
Information systems research : ISR
61
International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
61
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
56
International journal of hospitality management
54
Journal of internet commerce
51
Journal of management information systems : JMIS
50
Journal of marketing management : MM
50
International journal of electronic marketing and retailing : IJEMR
48
Journal of marketing
46
International journal of consumer studies
44
Journal of electronic commerce research : JECR
44
Electronic commerce research
41
International journal of technology marketing : IJTMkt
41
Marketing intelligence & planning
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
SpringerLink / Bücher
39
Cogent business & management
38
Journal of travel and tourism marketing
38
Business horizons
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
International journal of business information systems : IJBIS
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
International journal of contemporary hospitality management
34
Journal of advertising research
34
Journal of fashion marketing and management
33
Journal of hospitality marketing & management
33
Asia Pacific journal of marketing and logistics
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
7,197
EconStor
6
OLC EcoSci
1
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1
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of
7,204
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date (oldest first)
1
Brand
management in the era of social media : social visibility of consumption and customer
brand
identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
2
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Impact of electronic word-of-mouth on
brand
relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
4
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
6
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
7
Analysis of consumers' response to
brand
community integration and
brand
identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
8
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
9
Brand
tribalism and self-expressive brands : social influences and
brand
outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
10
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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