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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.; Thomas, Jane Boyd; Moore, Marguerite; … - In: Journal of fashion marketing and management 17 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009784783
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Capturing college students on the web: analysis of clothing web site attributes
Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003736083
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Yang, Yongzhong; Khan, Zobi; Zhang, Yu - In: Asian Academy of Management journal : AAMJ 25 (2020) 2, pp. 167-188
Persistent link: https://www.econbiz.de/10012499493
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
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Media and sustainable apparel buying intention
Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
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An Effect of Social Media on the Youth Buyer Behaviour for Apparels in Jaipur City : A Study
Chaturvedi, Dr. Sumit - 2018
The last decade witnessed an explosion of social media networks such as Facebook, twitter, you tube, google etc. This added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels in Jaipur city. Youth is conceivably the most...
Persistent link: https://www.econbiz.de/10012915812