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Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?

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The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

Manuscript type: Research Article Research Aims: This research objective was to analyse the influence of country of origin, trust, price perception, perceived quality and social media opinion leader on Wuling purchase intention. Design/methodology/approach: This study was conducted...

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Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

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Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics

Syawaluddin; Joni; Erwin - 2019

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Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?

Md Uzir Hossain Uzir; Abu Bakar bin Abdul Hamid; … - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 113-137

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Extending the theory of reasoned action to understand fast fashion by younger consumers

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Consumer characteristics and the use of social networking sites : a comparison between Korea and the US

Park, Cheol; Jun, Jongkun; Lee, Thaemin - In: International marketing review 32 (2015) 3/4, pp. 414-437

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Discussing brand information on social networking sites : implications for global brand marketing

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