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~subject:"Social Web"
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Social Web
Werbung
11,378
Advertising
11,351
Consumer behaviour
4,698
Konsumentenverhalten
4,417
Werbewirkung
3,906
Advertising effects
3,854
Market segmentation
3,598
Marktsegmentierung
3,216
Theorie
2,429
Theory
2,395
Consumers
2,140
Internet marketing
1,940
Online-Marketing
1,934
Verbraucher
1,895
advertising
1,409
USA
1,331
Marketing
1,263
Deutschland
1,193
United States
1,178
Marketing management
996
Marketingmanagement
995
Personality
974
Germany
966
Brand management
946
Markenführung
911
personality
726
Social web
691
Pricing strategy
653
Preismanagement
651
Persönlichkeitspsychologie
629
Zielgruppe
618
Personality psychology
606
Target group
590
Brand image
578
Markenimage
567
consumers
544
Markenartikel
494
China
460
Internet
445
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Fogel, Joshua
7
Arora, Taanika
6
Pitt, Leyland F.
6
Pittman, Matthew
6
Choi, Yung Kyun
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Schertler, Walter
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
Kim, Juran
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
Noort, Guda van
3
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Springer Fachmedien Wiesbaden
5
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
Westfälische Wilhelms-Universität Münster
1
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
24
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
10
Journal of advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Springer eBook Collection
8
Cogent business & management
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Young consumers : insight and ideas for responsible marketers
6
CESifo working papers
5
International journal of electronic commerce : IJEC
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Research
5
SpringerLink / Bücher
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Internet policy review : journal on internet regulation
4
Journal of customer behaviour
4
Journal of internet commerce
4
Journal of marketing
4
Technological forecasting & social change : an international journal
4
Corporate communications : an international journal
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
691
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1
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691
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date (oldest first)
1
Brand engagement on social media : will firms' social media efforts influence search engine
advertising
effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
2
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
3
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
4
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer
advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
5
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
6
The implications of
advertising
personalization for firms,
consumers
, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
7
Segmenting emerging markets based on consumer responses towards social network
advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
8
Social networking sites'
advertising
effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
9
YouTube
advertising
: exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
10
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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