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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022
Persistent link: https://www.econbiz.de/10013167356
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
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Social networking sites' advertising effectiveness : a systematic insight into literature
Sinha, Neena; Singh, Pratibha - In: International journal of Indian culture and business … 20 (2020) 1, pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
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YouTube advertising : exploring its effectiveness
Djafarova, Elmira; Kramer, Kristina - In: The marketing review 19 (2019) 1/2, pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
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The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.; Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 38 (2019) 3, pp. 471-488
Persistent link: https://www.econbiz.de/10012200272