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~subject:"Social change"
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Social change
Social marketing
1,463
Social Marketing
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275
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217
social marketing
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120
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Macro-social marketing insights : systems thinking for wicked problems
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of Social Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Social marketing and behaviour change : models, theory and applications
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Collective creativity for responsible and sustainable business practice
1
European Journal of Marketing
1
European journal of marketing
1
ICT management in non-profit organizations
1
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1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
Premier reference source
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
Theory, methodology, practice
1
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43
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Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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2
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
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3
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Saved in:
4
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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5
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
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6
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
7
Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10003779987
Saved in:
8
Concepts in conflict : social marketing and sustainability
Brennan, Linda
;
Binney, Wayne
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
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9
Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie
;
Dolnicar, Sara
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
Saved in:
10
Social marketing quarterly
Thousand Oaks, CA : SAGE Publishing
;
1994-[?]: Tampa, …
-
1994 -
Persistent link: https://www.econbiz.de/10003458450
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