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Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine; Brennan, Linda; Scott, John - In: Social marketing and behaviour change : models, theory …, (pp. 156-175). 2014
Persistent link: https://www.econbiz.de/10010477258
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Collaborative systems thinking for social change
Previte, Josephine; Pomfret, Liam - In: Macro-social marketing insights : systems thinking for …, (pp. 169-192). 2020
Persistent link: https://www.econbiz.de/10012112247
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Concepts in conflict : social marketing and sustainability
Brennan, Linda; Binney, Wayne - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
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Social change models in social marketing
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 279-316). 2014
Persistent link: https://www.econbiz.de/10010477242
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Collective intelligence for fighting food waste : changing the way things are done with participatory design
Brennan, Linda; Micallef, David; Jenkins, Eva L.; … - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 163-186
Persistent link: https://www.econbiz.de/10015061319