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Social exchange theory
Brand management
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Biswas, Soumendu
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Diamantopoulos, Adamantios
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Hung Trong Hoang
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Ind, Nicholas
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Kachersky, Luke
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Kataria, Aarti
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Khan, Kamran
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Khanyapuss Punjaisri
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Koech, Alex Kipkorir
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Lambert, Claire
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Macário, Rosário
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Meek, Stephanie
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Mukherjee, Jaydeep
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O'Leary, Simon
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Sharifah Faridah Syed Alwi
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Singha Chaveesuk
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International journal of hospitality management
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of air transport management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing for higher education
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ECONIS (ZBW)
13
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1
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
2
Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
-
2010
Persistent link: https://www.econbiz.de/10009665192
Saved in:
3
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
4
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
5
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
Saved in:
6
How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective
Hung Trong Hoang
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10012698521
Saved in:
7
The gift of co-creation : what motivates customers to participate
Ind, Nicholas
;
Coates, Nick
;
Lerman, Katrina
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
Saved in:
8
Employee brand love and love behaviors : perspectives of social exchange and rational choice
Wang, Yao-Chin
;
Ryan, Bill
;
Yang, Chu-En
- In:
International journal of hospitality management
77
(
2019
),
pp. 458-467
Persistent link: https://www.econbiz.de/10011988681
Saved in:
9
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
10
Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Koech, Alex Kipkorir
;
Buyle, Sven
;
Macário, Rosário
- In:
Journal of air transport management
107
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014322921
Saved in:
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