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B2B informal networking influences on relational outcomes in emerging and developed nations : a multiregional empirical study
Barry, James M.; Graça, Sandra Simas; Maskara, Pankaj Kumar - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1419-1432
Persistent link: https://www.econbiz.de/10015083484
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Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.; Barnes, Bradley R. - In: Industrial marketing management : the international … 40 (2011) 3, pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
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Psychological contract breach : unraveling the dark side of business-to-business relationships
Gillani, Alvina; Kutaula, Smirti; Budhwar, Pawan S. - In: Journal of business research : JBR 134 (2021), pp. 631-641
Persistent link: https://www.econbiz.de/10012643937
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When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata; Buvik, Arnt - In: Journal of business-to-business marketing 26 (2019) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
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The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared; Bush, Alan J.; Moncrief, William C.; … - In: Industrial marketing management : the international … 92 (2021), pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
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More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.; Wang, Xinchun; Cui, Annie Peng - In: Industrial marketing management : the international … 117 (2024), pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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An empirical investigation of relational conflicts in co-marketing alliances
Yi, Ho Taek; Lee, Joseph; Dubinsky, Alan J. - In: Journal of business-to-business marketing 17 (2010) 3, pp. 249-278
Persistent link: https://www.econbiz.de/10008663393
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An integrated model of customer social exchange relationship : the moderating role of customer experience
Yi, Youjae; Gong, Taeshik - In: The service industries journal 29 (2009) 11/12, pp. 1513-1528
Persistent link: https://www.econbiz.de/10003928490
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What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Lövblad, Mikael; Bantekas, Apostolos - In: Journal of relationship marketing : innovations & … 9 (2010) 3, pp. 161-178
Persistent link: https://www.econbiz.de/10008778747
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Relational norms in interfirm exchanges : from transactional cost economics to the service-dominant logic
Paulin, Michèle; Ferguson, Ronald J. - In: Journal of business-to-business marketing 17 (2010) 4, pp. 365-405
Persistent link: https://www.econbiz.de/10008856524