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Social media
Online-Marketing
13,149
Internet marketing
13,033
Social Web
6,096
Social web
6,088
Consumer behaviour
5,094
Konsumentenverhalten
5,084
Website
3,089
Electronic Commerce
2,706
E-commerce
2,544
Online-Handel
2,448
Online retailing
2,445
Werbewirkung
2,166
Advertising effects
2,152
Advertising
1,840
Werbung
1,838
Viral marketing
1,792
Virales Marketing
1,790
Beziehungsmarketing
1,772
Relationship marketing
1,768
Markenführung
1,670
Brand management
1,669
Internet
1,646
Marketingmanagement
1,227
Marketing management
1,213
Englisch (Sprache)
982
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966
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966
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960
Deutschland
898
social media
841
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817
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812
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784
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780
Suchmaschine
745
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726
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620
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619
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Swani, Kunal
5
Dessart, Laurence
4
Filieri, Raffaele
4
Hajli, Nick
4
Harrigan, Paul
4
Hennig-Thurau, Thorsten
4
Karjaluoto, Heikki
4
Milne, George R.
4
Stavros, Constantino
4
Agnihotri, Raj
3
Bonilla Quijada, María del Rocío
3
Bowen, Melanie
3
Carlson, Jamie
3
Castillo-Abdul, Bárbara
3
Dwivedi, Yogesh Kumar
3
Garay Tamajón, Luis Alfonso
3
Haenlein, Michael
3
Hirsch, Peter B.
3
Kozinets, Robert V.
3
Labrecque, Lauren I.
3
Laurell, Christofer
3
Martin, Sebastian
3
Meyer, Anton
3
Moro, Sérgio
3
Noguti, Valeria
3
Pancer, Ethan
3
Poole, Maxwell
3
Prasad, Shantanu
3
Rahman, Mohammad M.
3
Rana, Nripendra P.
3
Rita, Paulo
3
Rod, Michel
3
Thaichon, Park
3
Verlegh, Peeter
3
Wiertz, Caroline
3
Xie, Karen L.
3
Al-Dmour, Rand H.
2
Alalwan, Ali Abdallah
2
Andersson, Svante
2
Andrews, Lynda
2
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Edward Elgar Publishing
1
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Journal of business research : JBR
73
Journal of retailing and consumer services
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
Technological forecasting & social change : an international journal
24
Tourism management : research, policies, practice
23
The journal of product & brand management
22
Business horizons
21
International journal of contemporary hospitality management
14
Marketing intelligence & planning
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of hospitality management
11
Electronic commerce research
10
European journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
The journal of brand management : an international journal
10
The journal of business & industrial marketing
10
Tourism management perspectives : TMP
10
Journal of electronic commerce research : JECR
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Asia Pacific journal of marketing and logistics
8
Corporate communications : an international journal
8
Journal of business ethics : JOBE
8
The marketing review
8
European journal of marketing : EJM
7
European management journal
7
International journal of sports marketing & sponsorship
7
Journal of fashion marketing and management
7
Sport management review
7
The journal of services marketing
7
Young consumers : insight and ideas for responsible marketers
7
International review on public and non-profit marketing
6
Journal of communication management : an international journal
6
Journal of marketing communications
6
Journal of business strategy
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of small business and enterprise development
5
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ECONIS (ZBW)
861
Other ZBW resources
7
USB Cologne (EcoSocSci)
4
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1
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
2
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
3
Capturing online presence : hyperlinks and semantic networks in activist group websites on corporate social responsibility
Bakker, Frank G. A. de
;
Hellsten, Iina
- In:
Journal of business ethics : JOBE
118
(
2013
)
4
,
pp. 807-823
Persistent link: https://www.econbiz.de/10010237021
Saved in:
4
Impact of social media on small businesses
Jones, Nory
;
Borgman, Richard
;
Ulusoy, Ebru
- In:
Journal of small business and enterprise development
22
(
2015
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10011434661
Saved in:
5
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
6
From e-commerce to social commerce : a close look at design features
Huang, Zhao
;
Benyoucef, Morad
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10010504870
Saved in:
7
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
8
Determinants of online intellectual capital disclosure by Spanish local governments
Ramírez, Yolanda
;
Tejada, Ángel
;
Sánchez, María Pilar
- In:
Journal of intellectual capital
23
(
2022
)
2
,
pp. 249-289
Persistent link: https://www.econbiz.de/10012939900
Saved in:
9
Going digital? : the impact of social media marketing on retail
website
traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
10
A comparison of pre-visit beliefs and projected visual images of destinations
Önder, Irem
;
Marchiori, Elena
- In:
Tourism management perspectives : TMP
21
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011691288
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