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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Relationship maintenance on Twitter : implications from loyalty leaders
Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10011376952
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim; Kim, Alex Jiyoung - In: Journal of business research : JBR 120 (2020), pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Impact of social media on brand loyalty : study of buying behaviour
Bhandari, Ravneet Singh; Sharma, Himani - In: International journal of applied business and economic … 15 (2017) 1, pp. 297-308
Persistent link: https://www.econbiz.de/10011673352
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We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.; Barnes, Stuart J.; Zhao, Sesia J.; … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011813442