Showing 1 - 10 of 11
This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...
Persistent link: https://www.econbiz.de/10012115959
Mobile applications (MA) and social media (SM) platforms are changing Internet user behavior. This study aims to unveil within current academic literature, the fields where usability research has been focusing their efforts in the dimensions institutional websites (IW), SM and MA usability, and...
Persistent link: https://www.econbiz.de/10012115963
Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...
Persistent link: https://www.econbiz.de/10013193243
Persistent link: https://www.econbiz.de/10011514784
Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...
Persistent link: https://www.econbiz.de/10012821997
Persistent link: https://www.econbiz.de/10012417365
Purpose Social media has become the main venue for users to express their opinions and feelings, generating a vast number of available and valuable data to be scrutinized by researchers and marketers. This paper aims to extend previous studies analyzing social media reviews through text mining...
Persistent link: https://www.econbiz.de/10014768419
Mobile applications (MA) and social media (SM) platforms are changing Internet user behavior. This study aims to unveil within current academic literature, the fields where usability research has been focusing their efforts in the dimensions institutional websites (IW), SM and MA usability, and...
Persistent link: https://www.econbiz.de/10012120137
This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...
Persistent link: https://www.econbiz.de/10011956812
Purpose This study aims to propose a model to explain online review helpfulness grounded on both previously identified constructs (e.g. review length) and new ones, which have been analyzed in other online reviews’ contexts but not to explain helpfulness. Design/methodology/approach A total of...
Persistent link: https://www.econbiz.de/10014874023