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Social media: Where customers air their troubles : how to respond to them?
Larsen, Nils Magne; Alemu, Mohammed Hussen; Menon, R. … - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 4, pp. 257-267
Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...
Persistent link: https://www.econbiz.de/10013266806
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Social media : where customers air their troubles : how to respond to them?
Valdimar Sigurdsson; Larsen, Nils Magne; Hulda Karen … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 257-267
Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...
Persistent link: https://www.econbiz.de/10012692355
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THE ROLE OF SOCIAL MEDIA ON ESTABLISHING BRAND VALUE: A CONTENT ANALYSIS ON BANKS IN TURKEY
Ergor, Zeynep Birce; Akagun Ergin, Elif - International Institute of Social and Economic Sciences - 2015
adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the …
Persistent link: https://www.econbiz.de/10011275086
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri; Giovannetti, Marta; Cardinali, Silvio - In: Industrial marketing management : the international … 101 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
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The evolution of social media and its impact on organizations and leaders
Deans, Penny Candace; Miller Tretola, Betsy Jane - In: Journal of organizational computing and electronic commerce 28 (2018) 3, pp. 173-192
Persistent link: https://www.econbiz.de/10011918107
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The social media transformation process: curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 326-343
on how corporations should effectively utilize this new media as a marketing channel. The key to any successful … articles relating to social media marketing to identify semantic and conceptual relationships. Findings – Research from both a … via social media. The greater the depth of this knowledge, the greater the effectiveness of content marketing strategies …
Persistent link: https://www.econbiz.de/10014692168
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Redirecting direct selling: High-touch embraces high-tech
Ferrell, Linda; Ferrell, O.C. - In: Business Horizons 55 (2012) 3, pp. 273-281
Direct selling, defined as a sales channel without a fixed retail location, was built on the premise of leveraging an individual's social networks. This industry is being redirected by embracing social media; here, the challenge lies in providing the benefits of face-to-face selling, augmented by...
Persistent link: https://www.econbiz.de/10010577853
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The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 6, pp. 457-457
Persistent link: https://www.econbiz.de/10014848990
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Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity
Feng, Songming; Berndt, Adele; Ots, Mart - In: Journal of Place Management and Development 16 (2023) 3, pp. 440-462
Purpose Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to participate in the process of shaping a city brand during a...
Persistent link: https://www.econbiz.de/10014899292