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Factors affecting advertising...
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Social network
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Social Web
20,318
Social web
20,287
Soziales Netzwerk
16,399
Theorie
15,307
Theory
15,003
Werbung
13,791
Online-Marketing
12,952
Internet marketing
12,842
Advertising
11,261
Relationship marketing
10,520
Beziehungsmarketing
10,482
Brand management
8,963
Markenführung
8,904
Werbewirkung
7,922
Advertising effects
7,696
USA
7,613
Brand image
7,276
Markenimage
7,251
United States
7,170
Deutschland
6,721
Online-Handel
6,488
Online retailing
6,474
Customer satisfaction
6,066
Kundenzufriedenheit
5,895
Germany
5,886
Electronic Commerce
5,822
E-commerce
5,549
Credibility
5,505
Glaubwürdigkeit
5,220
Service quality
4,739
Markenartikel
4,732
Dienstleistungsqualität
4,686
Brand
4,658
Unternehmensnetzwerk
4,584
Business network
4,577
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4,406
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188
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88
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50
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48
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39
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37
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31
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30
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30
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30
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29
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28
Pin, Paolo
28
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26
Horak, Sven
26
Ozdaglar, Asuman E.
26
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25
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25
Zhang, Jing
24
Boucher, Vincent
23
Buechel, Berno
23
Comola, Margherita
23
Bloch, Francis
22
Hasan, Iftekhar
22
Hellmann, Tim
22
Van Den Bulte, Christophe
22
Belik, Ivan
21
Berninghaus, Siegfried
21
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20
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20
Herings, Peter Jean-Jacques
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191
Journal of business research : JBR
168
Technological forecasting & social change : an international journal
128
NBER working paper series
115
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113
Industrial marketing management : the international journal for industrial and high-tech firms
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106
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Games and economic behavior
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of business ethics : JOBE
56
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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International business review : the official journal of the European International Business Academy
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International journal of entrepreneurship and small business
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40
Entrepreneurship and regional development : an international journal
40
Journal of management information systems : JMIS
40
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
39
Information systems research : ISR
38
Economics letters
37
International journal of networking and virtual organisations : IJNVO
37
The Oxford handbook of the economics of networks
37
The journal of technology transfer
37
International entrepreneurship and management journal
36
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35
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ECONIS (ZBW)
15,335
RePEc
99
Other ZBW resources
26
EconStor
15
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1
Advertising
on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
2
Structural equation modelling of customer attitudes towards social network
advertising
: a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
3
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
4
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
5
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
6
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
7
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
8
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
9
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
10
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
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