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Tourism marketing in an era of paradigm shift
Li, Xiang (Robert); Petrick, James F. - In: Journal of travel research : a quarterly publication of … 46 (2008) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10003673138
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Uncovering customer service experiences with Twitter : the case of airline industry
Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; … - In: Management decision : MD 52 (2014) 4, pp. 705-723
Persistent link: https://www.econbiz.de/10010386768
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Customers helping customers : payoffs for linking customers
Black, Hulda G.; Vincent, Leslie H.; Skinner, Steven J. - In: The journal of services marketing 28 (2014) 5, pp. 391-401
Persistent link: https://www.econbiz.de/10010419903
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; … - In: California management review 63 (2020) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012309214