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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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Twitter marketing : an hour a day
Thomases, Hollis - 2010 - 1. ed.
"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...
Persistent link: https://www.econbiz.de/10003874954
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Social Media : Potenziale, Trends, Chancen und Risiken
Gabriel, Roland - 2017
Erklärung, Abgrenzung und Einordnung der Begriffe zu Social Media und Social Networks -- Social-Media-Anwendungen in Unternehmen, beim Staat, im Privat- und Gesundheitsbereich -- Management, Gestaltung und Entwicklung von Social-Media-Anwendungen -- Trends, Chancen und Risiken. .
Persistent link: https://www.econbiz.de/10014021047
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Increasing consumer engagement on social networks : social media influencer's followers "like" to see a face in a post
Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 67-81
Persistent link: https://www.econbiz.de/10012652675
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit; Korba, Peter; Pisar, Oliver - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 164-172
Persistent link: https://www.econbiz.de/10014250277
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Social networks marketing, value co-creation, and consumer purchase behavior : combining PLS-SEM and NCA
Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-21
matrix are the four steps that the paper takes. Instagram users with prior experience making purchases online made up the … means that if Instagram channels improve their SNM performance by one unit point, their overall SNM will also improve by 0.738. …
Persistent link: https://www.econbiz.de/10013471443
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Soziale Netzwerke im Internet : Analyse der Monetarisierungsmöglichkeiten und Entwicklung eines integrierten Geschäftsmodells
Mörl, Christoph; Groß, Mathias - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003627531
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Social Media : Potenziale, Trends, Chancen und Risiken
Gabriel, Roland; Röhrs, Heinz-Peter - 2017
Persistent link: https://www.econbiz.de/10011663768