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Social network
Social Web
20,773
Social web
20,742
Online-Marketing
13,229
Internet marketing
13,113
Consumer behaviour
8,310
Konsumentenverhalten
8,303
Viral marketing
4,917
Virales Marketing
4,897
Electronic Commerce
3,374
E-commerce
3,177
Beziehungsmarketing
3,040
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3,035
Online-Handel
2,934
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2,930
Soziales Netzwerk
2,572
Crowdfunding
2,540
Markenführung
2,513
Brand management
2,512
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2,331
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2,321
Internet
2,298
Advertising
1,957
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1,956
Social media
1,787
Digitalisierung
1,770
Digitization
1,709
social media
1,707
Marketingmanagement
1,554
Markenimage
1,550
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1,541
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1,537
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1,227
Digital platform
1,219
Digitale Plattform
1,215
USA
1,178
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1,176
United States
1,167
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1,114
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1,094
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16
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9
Zenou, Yves
9
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8
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8
Sarracino, Francesco
8
Cao, Ruiqing
7
Gloor, Peter A.
7
Nobre, Helena
7
Warkentin, Merrill
7
Buxmann, Peter
6
Campbell, Arthur
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Li, Yung-Ming
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
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De Meyer, Bernard
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Di Pietro, Loredana
5
Giannetti, Caterina
5
Hinz, Oliver
5
Iyengar, Radha
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
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Saxton, Gregory D.
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Trusov, Michael
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Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
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National Museum of Canada
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Nomos Verlagsgesellschaft
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Uni-Taschenbücher GmbH
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1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
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1
VNR Verlag für die Deutsche Wirtschaft AG
1
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Journal of business research : JBR
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
48
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
20
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
17
Management information systems : mis quarterly
16
Journal of retailing and consumer services
15
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Computational & mathematical organization theory
13
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Working paper
11
Journal of electronic commerce research : JECR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
MIS quarterly
10
Business horizons
9
CESifo working papers
9
Decision support systems : DSS ; the international journal
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global information management
9
Journal of marketing management : MM
9
Information technology and management
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
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ECONIS (ZBW)
2,391
RePEc
1
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1
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2,392
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1
Do social network crowds help fundraising campaigns? : effects of social influence on
crowdfunding
performance
Liu, Yang
;
Chen, Yuan
;
Fan, Zhi-Ping
- In:
Journal of business research : JBR
122
(
2021
),
pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
Saved in:
2
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
3
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
4
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
5
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
6
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
7
Impact of marketing opportunities with social media networks
Thangavel, N.
;
Vanmathi, M.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011419826
Saved in:
8
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
9
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
10
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
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