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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Liking what others "like": using Facebook to identify determinants of conformity
Egebark, Johan; Ekström, Mathias - In: Experimental economics : a journal of the Economic … 21 (2018) 4, pp. 793-814
Persistent link: https://www.econbiz.de/10011942356
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Understanding "likers" on facebook : differences between customer and non-customer situations
Bunker, Matthew P.; Rajendran, K. N.; Corbin, Steven B.; … - In: International journal of business information systems : … 12 (2013) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10009721996
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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
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Using Social Media to Change Gender Norms : An Experiment Within Facebook Messenger in India
Donati, Dante; Orozco-Olvera, Victor; Rao, Nandan - 2022
through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in …-term, individuals exposed to the docu-series were 91% (7.5 p.p.) more likely to add a frame against VAW in their Facebook profile …
Persistent link: https://www.econbiz.de/10014081055
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Using Social Media to Change Gender Norms : An Experiment within Facebook Messenger in India
Donati, Dante; Orozco-Olvera, Victor; Rao, Nandan - 2022
through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India … frame against violence against women in their Facebook profile picture, a public display of their disapproval of this …
Persistent link: https://www.econbiz.de/10013545007
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Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Thy Dang; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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Do cultural norms affect social network behavior inappropriateness? : a global study
Gupta, Manjul; Uz, Irem; Esmaeilzadeh, Pouyan; Noboa, … - In: Journal of business research : JBR 85 (2018), pp. 10-22
Persistent link: https://www.econbiz.de/10011815338