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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, Andre (contributor); Bazil, Vazrik (contributor) - 2008
Werteorientierung -- Messung von Wertehaltungen mit dem Semiometrie-Modell -- Charakterisierung der semiometrischen Wertefelder -- Der strategische Einsatz von Sprache -- Zielgruppenorientierte Markenführung -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10013516848
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Wie die Marke zur Zielgruppe kommt : optimale Kundenansprache mit Semiometrie
Petras, André; Bazil, Vazrik - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516930
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784
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How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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The moderating effects of situation factors on the relationship between Chinese cultural values and consumers' complaint behavour in the restaurant setting
Cheng, Simone C. L.; Yau, Oliver H. - In: Harmony versus conflict in Asian business : managing in …, (pp. 143-166). 2007
Persistent link: https://www.econbiz.de/10003570116
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Cultural change and buyer behavior in China
Bao, Yeqing; Su, Chenting; Zhou, Kevin Zheng - In: Handbook of contemporary marketing in China : theories …, (pp. 173-184). 2011
Persistent link: https://www.econbiz.de/10008987119
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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070