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Social web
Theorie
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78,623
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9,376
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9,375
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9,036
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4,841
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4,570
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4,489
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4,365
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4,316
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4,266
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3,749
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3,569
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3,563
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3,232
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Huber, Frank
31
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28
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27
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26
Sattler, Henrik
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Janssen, Maarten C. W.
22
Peitz, Martin
22
Mullainathan, Sendhil
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Dellaert, Benedict G. C.
19
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Filieri, Raffaele
18
Herrmann, Andreas
18
Hildebrandt, Lutz
18
Belk, Russell W.
17
Decker, Reinhold
17
Dwivedi, Yogesh Kumar
17
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Armstrong, Mark
15
Gierl, Heribert
15
Martínez-López, Francisco J.
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Chen, Yongmin
14
Helm, Roland
14
Hennig-Thurau, Thorsten
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
Shy, Oz
14
Sommer, Martin
14
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National Bureau of Economic Research
103
Springer Fachmedien Wiesbaden
21
INSEAD
9
American Marketing Association
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
6
IGI Global
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
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Edward Elgar Publishing
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Umeå universitet
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Universität Mannheim
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Christian-Albrechts-Universität zu Kiel
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2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Trinity College Dublin / Department of Economics
2
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Journal of business research : JBR
284
Journal of retailing and consumer services
218
Management science : journal of the Institute for Operations Research and the Management Sciences
102
NBER working paper series
102
Working paper / National Bureau of Economic Research, Inc.
99
International journal of internet marketing and advertising : IJIMA
95
NBER Working Paper
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Discussion paper / Centre for Economic Policy Research
79
Technological forecasting & social change : an international journal
78
The journal of product & brand management
73
SpringerLink / Bücher
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Europäische Hochschulschriften / 5
64
International journal of industrial organization
64
European journal of operational research : EJOR
61
Economics letters
60
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
58
Journal of economic behavior & organization : JEBO
55
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
CESifo working papers
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Information systems research : ISR
50
International journal of advertising : the review of marketing communications
50
International journal of consumer studies
50
Journal of marketing communications
50
Journal of promotion management : innovations in planning and applied research
49
The journal of brand management : an international journal
49
Journal of internet commerce
46
Journal of marketing
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
The American economic review
43
Discussion papers / CEPR
42
Journal of electronic commerce research : JECR
42
International journal of electronic marketing and retailing : IJEMR
40
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
40
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ECONIS (ZBW)
14,439
EconStor
162
USB Cologne (EcoSocSci)
18
OLC EcoSci
1
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
9
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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