"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to … digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it … and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …