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Social web
Relationship marketing
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11,973
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10
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Muhammad Anshari
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Alt, Rainer
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Theobald, Elke
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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Carl Heymanns Verlag
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
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Journal of business research : JBR
115
Journal of retailing and consumer services
80
Industrial marketing management : the international journal for industrial and high-tech firms
46
International journal of internet marketing and advertising : IJIMA
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Electronic commerce research
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Technological forecasting & social change : an international journal
36
International journal of electronic marketing and retailing : IJEMR
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of management information systems : JMIS
33
The journal of product & brand management
32
Information systems research : ISR
29
SpringerLink / Bücher
29
International journal of business information systems : IJBIS
27
Journal of internet commerce
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Business horizons
24
International journal of hospitality management
24
The journal of brand management : an international journal
24
Journal of electronic commerce research : JECR
22
International journal of electronic commerce : IJEC
20
Journal of promotion management : innovations in planning and applied research
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of marketing communications
19
The journal of services marketing
18
Springer eBook Collection
17
Asia Pacific journal of marketing and logistics
16
International journal of networking and virtual organisations : IJNVO
16
Journal of hospitality marketing & management
16
Journal of marketing
16
Journal of service management
16
Tourism management : research, policies, practice
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of marketing management : MM
15
Journal of the Academy of Marketing Science
15
The journal of business & industrial marketing
15
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ECONIS (ZBW)
3,711
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
7
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
8
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
9
The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree
;
Vogel, Douglas R.
- In:
International journal of business information systems : …
16
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
Saved in:
10
Stuck online : when online engagement gets in the way of offline sales
Bar-Gill, Sagit
;
Reichman, Shachar
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012631381
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