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Web 2.0-Potenziale im strategischen Marketing
Grabenströer, Nadja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013445925
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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Interaktives Marketing schafft Mehrwert
Swoboda, Uwe C. - In: Medienbranche im Umbruch : wesentliche Treiber der …, (pp. 10-29). 2010
Persistent link: https://www.econbiz.de/10003970382
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian; Jones, Calvin - 2012 - 2nd ed
Persistent link: https://www.econbiz.de/10009512903
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2014 - 3. ed.
The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...
Persistent link: https://www.econbiz.de/10010481007
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2017 - Fourth edition
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...
Persistent link: https://www.econbiz.de/10011544275
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909