Gould, Thomas H. P - 2015
Intro -- Contents -- Preface -- Acknowledgments -- Introduction -- 1 Global History of Advertising: Part 1, before 1993 -- 2 Global History of Advertising: Part 2, since 1993 -- 3 Culture Transfer at Web Speed -- 4 Individualism in an Apps and Culture World -- 5 Apps and the Small Screen TV -- 6...