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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin; Delarue, Lauriane; Ardley, Barry; … - In: Computer-mediated marketing strategies : social media …, (pp. 303-333). 2015
Persistent link: https://www.econbiz.de/10010481695
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Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR
Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10012654688
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Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea - 2021
Persistent link: https://www.econbiz.de/10012602231
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How is the mobile Internet different? : search costs and local activities
Ghose, Anindya; Goldfarb, Avi; Han, Sang Pil - In: Information systems research : ISR 24 (2013) 3, pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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How does mobile social media sharing benefit travel experiences?
Chen, Ye; Liu, Yuqing; Wu, Luorong; Li, Xiang - In: Journal of travel research : a quarterly publication of … 62 (2023) 4, pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
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The effect of online and offline social information on smartphone purchase decision : the case study of Generation Z in Phnom Penh
Somala, Chheng; Zhong, Wen - In: Economics and Finance Readings : Asia-Pacific …, (pp. 43-64). 2024
Persistent link: https://www.econbiz.de/10015069434