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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations

Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176

Persistent link: https://www.econbiz.de/10013205205

All talk and no action? : a comparative analysis of nonprofit Twitter chats

Taylor, Matthew P. - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 65-80

Persistent link: https://www.econbiz.de/10014234436

Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter

Mogaji, Emmanuel; Watat, Josue Kuika; Olaleye, Sunday … - In: Strategic corporate communication in the digital age, (pp. 89-114). 2021

Persistent link: https://www.econbiz.de/10012491217

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

Persistent link: https://www.econbiz.de/10011727629

How strategic communication shapes value and innovation in society

Ruler, Betteke van (ed.); Smit, Iekje (ed.); … - 2017 - First edition

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political...