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Social web
Brand management
17,500
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17,086
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8,287
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8,244
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7,129
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7,038
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6,363
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5,244
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5,244
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3,004
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3,001
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2,194
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1,979
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1,828
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1,572
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1,516
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1,509
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Law, Chun Hung Roberts
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11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
10
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
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7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fernandes, Teresa
5
Harrigan, Paul
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Johnen, Marius
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Kamboj, Shampy
5
Karjaluoto, Heikki
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Ko, Eunju
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Rahman, Zillur
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
104
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Tourism management : research, policies, practice
29
Journal of promotion management : innovations in planning and applied research
26
International journal of contemporary hospitality management
23
Journal of marketing communications
21
Journal of marketing management : MM
21
Journal of hospitality marketing & management
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
Journal of internet commerce
17
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of travel and tourism marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Springer eBook Collection
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Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of promotion management : JPM
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Marketing theory
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ECONIS (ZBW)
1,976
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1
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
2
An examination of social media marketing in China : how do the top 133 hotel brands perform on the top four Chinese social media sites?
Denizci Guillet, Basak
;
Kucukusta, Deniz
;
Liu, Lu
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 783-805
Persistent link: https://www.econbiz.de/10011517362
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
5
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
6
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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