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Consumer behaviour
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Filieri, Raffaele
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Journal of business research : JBR
241
Journal of retailing and consumer services
182
International journal of internet marketing and advertising : IJIMA
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
The journal of product & brand management
57
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
51
Journal of internet commerce
50
Psychology & marketing
49
SpringerLink / Bücher
49
International journal of advertising : the review of marketing communications
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of brand management : an international journal
41
Journal of management information systems : JMIS
40
Information systems research : ISR
39
International journal of consumer studies
39
International journal of technology marketing : IJTMkt
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
International journal of hospitality management
37
Cogent business & management
36
Electronic commerce research
36
International journal of business information systems : IJBIS
36
Journal of marketing
36
Marketing intelligence & planning
36
Tourism management : research, policies, practice
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of travel and tourism marketing
32
Journal of strategic marketing
31
Young consumers : insight and ideas for responsible marketers
31
Asia Pacific journal of marketing and logistics
29
Business horizons
29
International journal of electronic commerce : IJEC
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of the Academy of Marketing Science
29
Springer eBook Collection
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
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2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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Podcasts als Kommunikationsinstrument
Klee, Alexander
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 153-170)
.
2008
Persistent link: https://www.econbiz.de/10003652420
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5
Potenziale des Web 2.0 im Innovations-, Marketing- und Kommunikationsmanagement
Drüner, Marc
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 1-12)
.
2008
Persistent link: https://www.econbiz.de/10003784616
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Lokale Potenziale - Weblogs im Redaktionsmarketing deutscher Regionalzeitungsverlage
Büffel, Steffen
- In:
Social Software in Unternehmen
,
(pp. 111-122)
.
2007
Persistent link: https://www.econbiz.de/10003832276
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7
E-riches 2.0 : next-generation marketing strategies for making millions online
Fox, Scott C.
-
2009
Persistent link: https://www.econbiz.de/10003805932
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8
The social media marketing book
Zarrella, Dan
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003879411
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9
Facebook marketing : designing your next marketing campaign
Levy, Justin R.
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003898668
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10
Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Evans, Liana
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2010
Persistent link: https://www.econbiz.de/10003918338
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