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Ideenwettbewerbe : Konsumenten...
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Social web
Innovation
38
Innovation management
31
Innovationsmanagement
31
Social Web
31
Nachhaltigkeit
27
Consumer behaviour
25
Konsumentenverhalten
25
Schweiz
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Füller, Johann
29
Hutter, Katja
8
Matzler, Kurt
8
Hautz, Julia
7
Jawecki, Gregor
7
Mühlbacher, Hans
3
Bartl, Michael
2
Belz, Frank
2
Bilgram, Volker
2
Gebauer, Johannes
2
Hippel, Eric von
2
Schroll, Roland
2
Thürridl, Carina
2
Baum, Daniela
1
Baumbach, Wenke
1
Bereczki, Izabella
1
Dennhardt, Severin
1
Erler, Hannes
1
Eschle, Melanie
1
Faullant, Rita
1
Grabher, Christopher
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Hauser, Florian
1
Huber, Jürgen
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Hück, Steffen
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Jonas, Julia
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Kathan, Wolfgang
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Koch, Giordano
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Leckenwalter, Richard
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Pezzei, Roland
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Rapp, Maximilian
1
Riedl, Christoph A.
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Rieger, Markus
1
Spann, Martin
1
Stănculescu, Oana
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Tellis, Gerard J.
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Creativity and innovation management
4
Journal of management information systems : JMIS
4
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business process integration and management : IJBPIM
1
International journal of entrepreneurship and innovation management : IJEIM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
The future of knowledge management
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Transformative consumer research for personal and collective well-being
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
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1
Netnography as a method of lead user identification
Belz, Frank
;
Baumbach, Wenke
- In:
Creativity and innovation management
19
(
2010
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10008651806
Saved in:
2
Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.
;
Belz, Frank
;
McDonagh, Pierre
- In:
Transformative consumer research for personal and …
,
(pp. 205-223)
.
2012
Persistent link: https://www.econbiz.de/10009260775
Saved in:
3
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
4
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
5
Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann
;
Jawecki, Gregor
;
Bartl, Michael
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 449-468)
.
2009
Persistent link: https://www.econbiz.de/10003790122
Saved in:
6
Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes
;
Rieger, Markus
;
Füller, Johann
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 391-401)
.
2009
Persistent link: https://www.econbiz.de/10003853674
Saved in:
7
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
8
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
9
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
10
Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
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